PAK PERSIAN RUGS LAUNCHES INNOVATIVE WEB-BASED CUSTOM-ORDERING SYSTEM

New System To Increase Customer Confidence, Streamline The Custom-Ordering Process

Brisbane, Australia, June 25th, 2007 – Pak Persian Rugs today announced the launch of an industry-leading, innovative and unique system for retail customers and rug merchants to select and purchase made-to-order rugs via the Internet.

Over 120 individual designs can be customized with the easy-to-use web-based system, with more designs and options being added over time.

Using the system, users are able to select their desired colors, materials, qualities, shapes, and sizes (including arbitrary sizes). Based on the user's selections, the system displays rug photographs, prices and time-to-completion on-the-fly.

The system is heavily photograph oriented and uses an intelligent user-selection-to-rug matching engine, a color-swatch selection interface and aspect-ratio display to ensure that a user is fully aware of the overall look of the rug they are ordering.

The system is completely web-based and immediately available for use at the following URL:

http://www.pakpersianrugs.com/custom_order_rug_gallery.lasso

About Pak Persian Rugs

Pak Persian Rugs is an international award-winning retailer, wholesaler, and manufacturer of authentic, 100% handmade rugs from Iran, Afghanistan, Pakistan, Central Asia, and other parts of the world.

Pak Persian Rugs Australia opened in May 2005 in Brisbane. Pak Persian Rugs has its roots in Pak Persian Carpets, Pakistan, with production facilities based in Lahore and contracted looms in various locations throughout Pakistan.

###

If you would like more information about this topic, or to schedule an interview with Ben Rashid, please call (+61) 7 3358 1349 or send an e-mail to info@pakpersianrugs.com.